Larry Hernandez is rarely seen in a photograph shoot without a suit and a contemplative stare, sometimes you might catch him with a glass of Scotch in his hand. His music seemingly attempts to be a self-imposition of the seductive and polished image he has formed for himself.
Of course he sometimes contradicts this over serious iconography, posting video selfies of himself consuming banana’s and Chobani yogurt, and warming pictures of him with his family, but this also seems to show that there are many different dimensions in his character, which inadvertently also seem to filter through his music. His sound encompasses upbeat polka tempos, mysterious guitar sweeps, and the occasional heartfelt ballad. However a dance/party like aurora is almost always present.
Hernandez was born 10 March 1977 in Los Angeles, United States. He lived in the US until age four, but later moved to Culiacan, Sinaloa, Mexico where he spent the remainder of his childhood. He was brought up by a talent nurturing family, receiving a great deal of influence from his musically inclined grandfather and cousins.
Though Hernandez professes an eclectic range of influences, he states that singer/songwriter Chalino Sanchez had the biggest impact on his music. By the time he was eight Hernandez was already composing songs of his own. Though he had the support and constructive critique of his family he is a self-taught musician. Hernandez later enrolled in a music school in Culiacan and played drums for the act Los Amables del Norte during his time there.
Hernandez eventually broke out as a solo artist, and released his 1st album “Contellas Nortena” in 1999. It was followed by an outpour of consecutive releases. From 1999 - 2008 he released a total of 9 studio albums, developing a strong cult following, but never breaking into the mainstream. That changed in 2009 with the release of “16 Narco Corridors”, 1 of the 4 albums he released that year. The album consisted of mostly original material and featured a lyrical narrative, which was centered around Mexico’s drug trafficking culture. Three hit singles made there way onto the album” “El Querendon y Cajetoso”, “El Baleado”, and “Pilotos Canabis”. What makes this release an even bigger surprise hit was the fact it was recorded in only 1 day!
Hernandez’s next commercial hit was his album “En Vivo” Desde Culiacan”. This release climbed to no. 2 on the Billboard Top Latin Albums chart, crediting Hernandez with his 2nd album to surface within the top 10 Latin Albums chart.
Mr Floyd Larry
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