The Swedish sensation Tove Lo is a Stockholm born songwriter, Sweden's answer to La Roux. Her mixture of synthesized beats and pop melodies evoke those of her British counterpart, but there are elements of many female pop acts in her music. From Taylor Swift to the more edgy, surreal pop musician BANKS.
Her debut EP 'Truth Serum,' was only released in March this year, transporting Tove into the world of music fame and success. But her album was eagerly awaited by fans when her single back in 2013 'Habits' teleported her into the limelight. She had gone from zero to dance hero. Her song would be played all over the radio for weeks and DJ's were banging out her tune night after night across the world. She was now a world success!
Her EP continues to shine months after its release with tunes such as 'Not on Drugs,' and 'Thousand Miles' pushing Tove along the road to glory. Although a pop act by origin, Tove does have that edgier, mysterious side to her which does drift her away from the likes of Taylor Swift, and rightly so. She deserves to have her own light on her, a dark gloomy mischievous glow of a light.
But in September Tove Lo declared her debut album fit for release, and 'Queen of the Clouds' was finally out in the charts. She is currently touring around the world, and is set to play Electric Ballroom in London which will be a fitting place for the pop starlet.
Interestingly Tove has also written songs for other artists including Cher Llyod and Girls Aloud. Tove is the next song writing genius that female pop needs.
The moment I heard Tove Lo was playing at The Nottinghill Arts Club in London, I felt like my weeks of obsessing over her newest EP were going to conclude with a bang.
Her music is an odd blend of electro and pop, but together with her unique lyrics and singing style, she brings out a novel side of new indie music. She's smart, beautiful, and incredibly talented, and you can see all of this plastered across her behaviour on stage and the way she performs. When she sang 'Stay High', the newest single from her EP, it was like a semi-intoxicated haze fell over the entire audience. She sings the kind of music that makes you want to cruise in your car, thinking about your life so far. She comes out in her high-waisted white shorts, white shirt, and signature messed up hair. Whenever I see Tove Lo I always think she's slightly high, but she takes the microphone close to her mouth and pulls out a clear, poignant note, and then another, and another. She's a serious performer, and she takes herself and her own work with pride - a quality that really shines in her music and demeanour.
The first time I discovered Tove Lo's song, 'Stay High', I listened to it on repeat for days, before obsessing over 'Not On Drugs', and then the rest of her EP. Hearing them performed live only made me more of a fan of this upcoming Scandinavian star - she's going places, and it's only a matter of time before she starts hitting up the stage at some of the biggest festivals in Europe and the US.
the sound system was muffled and ruined the show!!! i almost left after five minutes...i have no idea how mallrat sounds...as her music on spotify didn’t resemble her ‘sound’ last night....