Lord Huron and Lucius

Lord Huron are simultaneously a band out of time, and a band absolutely of this time. Their brand of rustic, atmospheric Americana is absolutely illustrative of this, as it is classic sounding music that, by now anyway, sounds absolutely natural playing alongside Lorde and their touring partners Alt-J on alternative radio stations. However, this is also a band named after a lake that Ben Schneider, the main songwriter and leader of the band, grew up visiting. He learnt to play music while sat on its banks, a campfire burning gently next to him. That’s undeniably an image that could come from a Huckleberry Finn novel, but on the other hand, at what other time period other than now could you take a band and make an entire Alternate Reality Game to compliment the music?

That’s where the thrillingly modern aspect of the band comes in, and the truly astonishing thing is that it’s, by and large, all come from the mind of Schneider and very few others. Born in Michigan, Schneider’s childhood was colonised by music and art, but as he grew older music became more and more of a hobby. He studied visual arts at the University of Michigan and once his course was over, he moved to Los Angeles to pursue a career in visual arts. It didn’t go quite according to plan, and he ended up as the art director of a small Los Angeles advertising agency, developing ad campaigns for pizza restaurants and an online poker tournament.

However, his creative side was well and truly revitalised with the discovery of Alternate Reality Games, or ARG’s. These are interactive stories told through a number of different mediums where players have to piece the story together through interaction with other players. ARG’s have been put together by everyone from Nine Inch Nails to Steven Spielberg, and Schneider decided to try his hand at a couple of his own. These also didn’t quite go according to plan but with the scale involved, including hiring actors, designing websites, making a small museum exhibition among many others, that’s entirely understandable.

In 2010, he took a week off from the hustle and bustle of L.A to return to Lake Huron, and it was on those same banks that he learnt to play guitar on, that he recorded three songs that he’d been working on over the past several months. Those three songs would later comprise the entirety of the “Into The Sun” E.P, which he released onto the internet by June and dispersed some CD copies of the E.P into the merch stalls of some California music festivals, one of which fell into the hands of the San Francisco based music blogger Yours Truly. With the blog’s promotion the songs started to get a lot of people’s attention, and in November, Scheider put out his second E.P, “Mighty”.

As the attention around the Lord Huron project grew, Schneider decided to combine what he knew about ARG’s with his growing reputation as a musician. However, soon he was faced with a far more traditional problem for a solo artist. His newfound fans wanted him to go on tour, and he didn’t have a band. He called the only musicians he knew, some childhood friends of his who’d formed a band called Okemos, and went out on their first set of tour dates soon afterwards. Soon afterwards, he made his first music video for the band’s song “The Stranger” and released it in January 2011, the enigmatic effort alluding to a lot of what would later become the bands fictional backstory.

The band continued touring and performing for the rest of 2011, building up a strong reputation as a quality live act and by January 2012, they had signed to IAMSOUND Records. Their debut album “Lonesome Dreams” was released in the same year, and ever since then, the band have been one of the most genuinely fascinating acts in modern rock. The music stands up on its own merits but it’s the trappings around it that are truly astonishing, a silencing answer to the criticism that, in today’s internet based only music culture, we’ve lost touch with the mystique of rock and roll. They’re a band that could never have really existed until now, and they’re genuinely pushing the boundaries of what a rock and roll band is capable of. For that, they come highly recommended.

The beginnings of the band were formed at the Berklee School of Music, after the two students, Jesse Wolfe (vocals) and Holly Laessig became friends and started performing together. After graduating, they moved to Brooklyn, US to try develop their music careers, going on to meeting the other members of the band, Dan Molad (drums), Peter Lalish (guitar) and Andrew Burri (guitar) and forming Lucius. The two vocalists, when house hunting, stumbled upon a 60 year old recording studio and former music school, Bromley House, with this building becoming the base from which Lucius was to grow and find its sound.

Quickly in their career, Lucius gathered many plaudits, praised for their innovative and sumptuous indie-pop that melds americana-folk with 60s-pop all delivered with their beautifully balanced and constructed harmonies. They manage to create a big sound, full of reverb and driving percussion with instantly memorable melodies.

The band signed to Mom + Pop Music and released their debut album, “Wilderwoman” in October 2013. The album was released in the UK/Europe, Australia and Japan by the Play It Again Sam record label. Media outlets such as the New York Times NPR and The Guardian have al sung the band’s praises since the album’s release, deemed by Rolling Stone as “the best band you may not have heard yet.” Comparisons have been made to their sound with Neko Case, Blanche, Cults and Arcade Fire. Their impressive live show is full of energy and charisma, with their performance at South by Southwest Festival in Austin Texas in 2014 gaining many new fans and drawing significant interest towards the five-piece.