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Rowan began working under a different pseudonym at the beginning of his career as a dub-step producer. He was known as Dream and many of his mixes and releases won him praise from the likes of contemporaries such as Skrillex, who released the Dream EP on his own record label.
In 2012 Jones put his Dream days behind him and began creating a social media presence under the new name Route 94 which is inspired by the main road that runs from Chicago to Detroit known as the apparent birthplace of house and techno music. Due to already having success as an artist, Route 94 became a recognised name on the techno scene and 2013 saw him remix music for the likes of Katy B, Example and Skream. At the time Rowan denied ever being known as Dream as he was currently acting as Route 94 with a simple logo, never revealing his face or identity. This soon sent the blogosphere into frenzy as they tried to identify the talented new producer, when it eventually emerged they were the same person he received a number of album credits for his work.
Rowan found international notoriety in 2014 when his single 'My Love' featuring talented vocalist Jess Glyne topped charts in the UK and outsold the likes of Pharrell Williams and Clean Bandit. The single was a success in mainland Europe, entering a number of top ten charts as well as Australia where it now holds a platinum selling certificate. It features on the producer's second EP 'Misunderstood'.
I’m not exactly sure where Route 94 actually begins or ends, but I doubt either of those points are Richmond, London - that’s where the musician who calls himself Route 94, or Rowan Tyler Jones to give him his birth name, hails from. Regardless, despite being just twenty years of age, he’s already managed to establish himself as one of the most exciting new creative forces in the deep house genre; that’s something that’s thanks in no small part to his collaborations with the likes of Skream, Benga and Katy B, but it’s also true that his live presence has helped him out no end, too - despite the fact that he’s barely old enough to legally be admitted to some of the clubs that he regularly packs out. Expect a mix of deep house classics, a slew of his own remixes and material that featured on his latest EP, Misunderstood, earlier this summer when he makes the transition from clubs to festivals; the setup he’s working with should make that switch a smooth one when it does happen.
Joeg_67
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