Lacrae (born October 9, 1979) aka Lacrae Moore - is an American Christian hip-hop artist, actor and co-owner and co-founder of the music label Reach Records, from Houston, Texas, U.S.
Moore’s early life was characterised by instability, never knowing his father, he was raised by his mother regularly moving house to places such as San Diego, Denver and Dallas. Unable to relate to his grandmother’s church Moore turned to listening to rap music and started leading a deviant lifestyle. At 16 Lacrae started using drugs, fighting in school and wound up on a gang list.
This turned into destructive, thrill-seeking behaviour, where his drinking and smoking increased and he acquired the nickname “Crazy Crae”. Convinced he had reached the figurative rock bottom he agreed to attend church again, only this time found he could relate to other members and ended up meeting his wife there.
Five years later in 2004 Moore and Ben Washer founded the Christian hip-hop label Reach Records, and released Lacrae’s debut album “Real Talk.” The album’s re-release on Cross Movement Records saw the record reach No. 29 on Billboard’s Gospel Albums Chart and remain in the chart for 12 weeks. A year later Moore founded the non-profit organization ReachLife Ministries that equips local Christian leaders to influence the young urban youth.
Lacrae’s three subsequent albums “After the Music Stops”, “Rebel” and “Rehab”, found the artist developing his strong wordplay with increasing musical finesse, with the two latter albums charting laudably in the Billboard Hot 200 and topping the Billboard Gospel Album chart.
2012 represented Moore’s mainstream breakthrough with the release of his first mixtape “Church Clothes”. The video for the title-track attracted over 20,000 views in a week and had notable cameos from Kendrink Lemar and DJ Premier. Moore’s follow-up album “Gravity” released in September 2012 was his best performing album prior to his seventh “Anomaly”, cementing Moore’s position in mainstream music.
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